PRINTER news

Group / 2003 / 2009

Men 18-34 — 65% / 67%
Men 35-49 — 64% / 77%
Men 50+ — 68% / 65%

Women 18-34 — 76% / 79%
Women 35-49 — 70% / 86%
Women 50+ — 75% / 78%

Retail direct mail messages that participants say they have responded to:

Message / Total Adults
Coupons — 71%
Buy one, get one free — 71%
Single item discount — 63%
Percent off — 59%
Gift card — 52%
Everyday lowest price — 37%
Grand opening — 36%
Gift with purchase 34%
Consumer tips — 29%
Loyalty card offer — 26%
Event invitation — 23%
None of these — 8%