PRINTER news

Reasons why direct mail participants open direct mail pieces:

Reason / Total Adults
Arrival timing of the piece coincided with need for the service/product — 67%
Consumer’s name on the front of the envelope — 66%
The package looks interesting — 60%
A special offer or discount — 54%
The package looks important — 52%
Feel something in the package — 51%
A free gift or token inside — 42%
Dated material enclosed — 35%
None of these — 5%