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Direct Mail Is Top Influencer for Purchasing Decision for Internet Users.

More than three-quarters of ExactTarget's "2008 Channel Preference Survey" respondents said they had made a purchase in response to direct mail. Nearly two-thirds of those surveyed said they had made a purchase because of a marketing message received through e-mail. The top four of seven channels are broken down by age groups, but the complete chart (including messaging via social networks, instant messaging and RSS messaging) can be found on Print in the Mix.