PRINTER news

o Consumers with favorable opinions toward Internet advertising also expressed more positive attitudes than their counterparts toward all other forms of advertising media tested (newspapers, direct mail, magazines, TV, radio, etc.).

o As a source of advertising information, print media has not been displaced by Internet advertising. Instead, consumers with a favorable attitude and/or frequent use of various print media advertising--such as billboards, direct mail and magazines--experience a complementary, interrelated relationship between Internet ads and print ads.