PRINTER news
New Plant Draws Large Crowd
ALEXANDRIA, VA-- DigiLink welcomed about 325 guests to an open house in celebration of its new, 39,000-square-foot facility. The new building allowed DigiLink to consolidate its printing and bindery operations under one roof. According to Michael Wight, president and CEO of DigiLink, the facility has enabled the printer to enjoy 15 percent growth since it moved there in early March. Wight says the company is in the process of selecting a new six-color press.
RIS, Parsons, Mohawk, IKON, EFI, Pitman, Komori and KBA were among the vendors on hand.
RPI, Tukwila, WA, announced three new appointments. Russell Nickel is the company's new CFO; Rick Bellamy has joined the company as chief information officer, and Gary Horsfall has been tapped as vice president of manufacturing. In other company news, RPI has expanded its corporate offices to allow for growth within the company's separate manufacturing facility.
Carlstadt-NJ based Pictorial Offset has named David Luke vice president of sales. He previously held positions at Time Inc., Form House and Vertis Communications. The new production coordinator is Joni Schiell, who formerly served as a customer service representative at Trend Offset Printing.
At JohnsByrne Co., Niles, IL, Ken Ingram has been named the new executive vice president of sales. He formerly served as district sales manager with Eastman Kodak.
Public Printer Robert C. Tapella has announced the appointment of Paul Erickson as Deputy Public Printer for the U.S. Government Printing Office (GPO). He previously held positions at RR Donnelley and Polestar Sheffield.
Gordon Klepec has been promoted to the newly created position of vice president of sales and marketing at Portland, OR-based Wright Enterprises.
Craig Oslos is the new director of digital solutions at Dallas-based Jarvis Press, a Consolidated Graphics company. Jarvis also reports that it has added a Moll folder/gluer to its bindery and has begun construction for the installation of a second, larger-format Xerox iGen digital press.
Ron Dahl, Ph.D., has been named as the new executive director at the Institute for Graphics and Imaging (IGI), based at the Harry V. Quadracci Printing Education and Technology Center, Waukesha County Technical College, Pewaukee, WI. Dahl is now responsible for overseeing IGI's advanced workshops and seminars, custom training program development, bookstore/publishing services and exhibition facilities.
At Associates Graphic Services, Wilmington, DE, Megan Kradzinski has joined the sales team as an account manager focused on the healthcare/pharmaceutical industry.
Two additions have been announced at St. Paul, MN-based Impressions Inc. Eric Jorgensen has joined as systems support specialist. Jenna Hazaert has also been hired as a sales and marketing assistant.
Eddie Poteet has joined the sales team at Dallas-based Jay Kay Press. He formerly worked at Padgett Printing. In other company news, Jay Kay Press reports that it has begun operating its new Indigo digital press to provide variable data printing and cross-media marketing campaigns.
Two additions have been announced at Naples, FL-based Intech Printing & Direct Marketing. John Hagan has been tapped as the company's new vice president and general manager. Russ Markovic has joined the sales team as an account executive.
Print in the Mix
Several of the recent postings in Print in the Mix summarize studies and provide data on the impact of cross-media marketing--the combination of multiple media to maximize and amplify advertising campaigns. Two can be found below.
Displacement and Reinforcement Effects of the Internet and Other Media as Sources of Advertising Information--By James C. Tsao and Stanley D. Sibley.
o Consumers with favorable opinions toward Internet advertising also expressed more positive attitudes than their counterparts toward all other forms of advertising media tested (newspapers, direct mail, magazines, TV, radio, etc.).
o As a source of advertising information, print media has not been displaced by Internet advertising. Instead, consumers with a favorable attitude and/or frequent use of various print media advertising--such as billboards, direct mail and magazines--experience a complementary, interrelated relationship between Internet ads and print ads.
Direct Mail Is Top Influencer for Purchasing Decision for Internet Users.
More than three-quarters of ExactTarget's "2008 Channel Preference Survey" respondents said they had made a purchase in response to direct mail. Nearly two-thirds of those surveyed said they had made a purchase because of a marketing message received through e-mail. The top four of seven channels are broken down by age groups, but the complete chart (including messaging via social networks, instant messaging and RSS messaging) can be found on Print in the Mix.
Online Coupon Clipping Up, But Sunday Newspapers Remain Top Source.
According to a recent analysis by consumer/media measurement firm Scarborough Research, the Sunday newspaper remains the No. 1 place for acquiring coupons, with 53 percent of households getting their coupons there. Analysis also shows that Internet coupon usage is increasing, with 11 percent of households currently obtaining coupons via the Internet.
To read these and other print market research studies, go to www.printinthemix.rit.edu. Print in the Mix is a free and easily accessible clearinghouse of research on print media effectiveness, published by the Printing Industry Center at RIT and made possible by a grant from The Print Council (www.theprintcouncil.org).
