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Print in the Mix

Internet Ads Up, But Consumers Peeved

According to a study by Harris Interactive, Internet advertising efforts are on the rise, yet the majority of U.S. consumers surveyed say they are frustrated by the most common types of Internet ads—pop-up ads, ads that automatically open when moused over and hard-to-close ads. Ads that spread across the page, covering the content, are said to be the most frustrating.