PRINTER news

Type of Media Advertising Used

"Do you typically incorporate the following types of advertising in your media campaign(s)?"

Percentages: Total (By region: East / Midwest / South / West
)

Internet advertising — 92 (90 / 90 / 94 / 91)
Print advertising — 88 (83 / 92 / 91 / 86)
Radio advertising — 46 (41 / 46 / 57 / 39)
Television advertising — 46 (44 / 43 / 56 / 39)
Digital advertising 
(e.g., through cell phones) — 39 (43 / 36 / 41 / 35)