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Among those advertisers that are using each of these types of media, there is a difference in the level of their usage since last year. Three-quarters of those who use Internet advertising (74 percent) say they are incorporating it more often, while 69 percent of those who use digital advertising are incorporating that more often when compared to a year ago. For those using print advertising, half (49 percent) are using it less often relative to a year ago, while 41 percent are using it the same amount.