Commercial Printing Outlook -- Build Up in Down Time

Note: This story’s headline was intentionally written to be readable in two ways. Printers who simply try to hold out for an economic turnaround risk not only seeing their volumes decline with GDP, but likely will be at a greater competitive disadvantage when the overall business climate improves. Both industry economists say their research shows that the disparity between industry leaders and the rest of the market is amplified by economic downturns.