Commercial Printing Outlook -- Build Up in Down Time

• Be a resource in helping clients make the most of their print budget and reinforce the value of print as a medium. Print in the Mix (www.printinthemix.rit.edu) is a clearinghouse of research on print media effectiveness.

• Make strategic investments, when possible, to improve production. Software has lower capital costs, and the industry is still lagging in its process automation efforts. PI