Commercial Printing Outlook -- Build Up in Down Time

Is there any sense in rehashing the obvious, that things look bad? One reason is to convey the degree to which things are different this time. Another is to underscore the need for printers to be proactive, rather than just looking to survive until the turnaround comes.

“What we are seeing is, in many ways, unprecedented,” adds NAPL’s chief economist. “No one knows how deep this downturn is going to go, how long it is going to last, or how strong or feeble the recovery will be when it comes.”