SUPPLIER news

Founded as the University of Mainz’s printing plant, the now-independent Verlag Hermann Schmidt Mainz publishing and printing company was a beta site for a six-color Roland 700 DirectDrive press with coater.

Bertram Schmidt-Friderichs, general manager, says the fast makeready capability of the press has enabled the printer to sell new printing applications. He cited the example of a customer that sells through dealers who now can order catalogs that are customized or “regionalized” in runs of 500 to 1,000 copies. The inside pages are printed in a longer run, and the cover form changed in short runs, to include the local representative’s logo and company information.