DIGITAL digest

New Tools Created to Educate Marketers About VDP Benefits

LYNBROOK, NY—To spur use of variable data printing, the Ad Age Custom Programs Group (a division of Advertising Age magazine), PRINTING IMPRESSIONS, Kodak and the U.S. Postal Service are working with TeleTime Video to jointly create a multi-platform communications effort that defines personalized marketing. Two key components are an interactive DVD and Webinar that will be available on the Ad Age Website (www.adage.com).