DIGITAL digest

Kodak Revs Its Engine for Graph Expo

ROCHESTER, NY—With Graph Expo 2007 just around the corner, Eastman Kodak recently leveraged its sponsorship of a NASCAR Nextel Cup Series driver to stage a memorable analyst and press briefing event. The company signed on as primary sponsor of the No. 12 Dodge Charger driven by Ryan Newman at three major races, including the Centurion Boats at The Glen race at Watkins Glen International in nearby Watkins Glen, NY, which the group attended.