DIGITAL digest

In addition, the company scheduled a series of special events and activities at the show to kick off a celebration of the 40th anniversary of its continuous ink-jet (CIJ) technology. CIJ currently drives the Kodak Versamark D- and V-Series ink-jet printing product lines.

Among the other news highlights from the Rochester briefing was release of the “Extreme Marketing Success: The Story of Variable Data Printing” DVD, which was sponsored by Kodak. This educational DVD for marketers explores the components of a successful VDP program through a series of expert interviews and detailed analysis of real-world case studies from a variety of industries. Advertising Age magazine, Printing Impressions magazine, the U.S. Postal Service and Pitney Bowes collaborated with Kodak in the production of the DVD. It is being provided to MarketMover Network members.