DIGITAL digest

Variable Data Conference Bulks Up

SEWICKLEY, PA—Responding to the need for relevance and targeting in its own communications, PIA/GATF has expanded the array of topics to be addressed at its Variable Data and Personalization Conference, set for November 4 to 6 in Phoenix. The conference will offer more than 30 sessions, covering workflow, pricing considerations, data management, collaborative selling, MIS, trigger marketing, sales compensation and selling to vertical markets.