DIGITAL digest

The agenda has been reorganized into three special tracks:

• Printcentric: for firms relatively new to variable data;

• Cross Media: geared to more advanced practitioners; and

• Business: focusing on sales, marketing, and performance-related issues.

Kicking things off will be Steve Cone, with a keynote presentation based on his book—“Steal These Ideas: Marketing Secrets That Will Make You a Star.” Cone is executive vice president of strategic marketing services at Epsilon, a provider of multi-channel, data-driven marketing technologies and services.