DIGITAL digest

• “Not getting paid for additional value.”

• “Not training your sales force.”

• “Neglecting your current non-solutions business.”

Success stories were highlighted in the two Wednesday keynotes.

In the morning session, Tyler Jeffrey, senior vice president of World’s Finest Chocolates, described how relevant personalization of its products has enabled the company to grow existing business and add a new product line. He also explained the crucial role his print provider, Vision Integrated Graphics in Chicago, plays in all of these efforts.