DIGITAL digest

Barb Pellow, principal, Pellow and Partners, led off the afternoon by interviewing Mike Panaggio, founder and CEO of Direct Mail Express, Daytona Beach, FL. Since founding the company in 1982, Panaggio has grown the business to nearly $100 million in sales with 700 employees. DME, which is converting its volume of black-and-white variable messaging on preprinted offset shells to full color digital printing, is now running four Xerox iGen3s and two Xeikon 5000 digital color presses.