DIGITAL digest

Designer Chris Hyde of Cipher Creative Group teamed up with his digital printing supplier, Todd Kalagher of Finlay in Bloomfield, CT, to offer an interesting take on “Agencies and Designers: Why Are They Afraid?” According to Hyde, dealing with the database side of variable printing work can be intimidating for designers. They may find it uncomfortable to ask clients about their customer databases and be scared to deal with NDAs (non-disclosure agreements) and security/privacy concerns.