DIGITAL digest

The consensus best idea going for Web-to-print sales was to pay lower commission rates for each subsequent year’s sales, while rewarding increases in volume.

David Mastervich, direct mail strategist at the U.S. Postal Service, championed the appeal and effectiveness of mail in “The Mail Moment” session. Mastervich backed up his assertion with findings from a variety of research, much of it commissioned by the USPS and available at www.usps.com/directmail/research.htm.