DIGITAL digest

Speaking for the postal service as a whole, Mastervich encouraged audience members to learn about and take advantage of the capabilities afforded by the new One Code/four-state barcode. He recommended the USPS Website and joining the Postal Customer Council as good places to start.

In “The Digital Color Printing Market Opportunity” session, Charlie Corr of InfoTrends gave an overview of the results from an independent (although sponsored by HP) market study his research firm conducted. Corr said the key take-away is that running an optimized digital printing workflow can dramatically increase the run length range over which digital is more cost-effective than offset printing.