DIGITAL digest

Not having to touch a job at all is the ultimate goal in optimizing the digital printing workflow, Corr added. Implementing a Web-to-print solution with automated preflighting and direct interface to an MIS are components of such a workflow.

InfoTrends’ research has identified an under-served market for direct mail services in the 1-99 employee business segment. On a percentage of revenues basis, these firms buy significantly less printing (3.3 percent versus 4.7 percent) than those with 1,000+ employees.