DIGITAL digest

Giving a jolt to the final day, Rick Smith, CEO of TASER International, discussed how his company has been conducting extremely successful personalized marketing campaigns for its “electronic control devices,” as he called them.

The campaign has included postcards, e-mail messaging and print ads to drive prospects to a Website. Smith was joined on stage by Rod Key, president of R and R Images in Phoenix, who helped explain the technology challenges involved from the service provider perspective.