DIGITAL digest

“This cover is both a breakthrough for magazines and an expression of the theme of our anniversary issue,” he explains. “The entire issue is devoted to exploring the ideas, people and issues that will be the foundation of the 21st century.”

In a sense, the ad already was a success before it ever appeared because a press release sent out weeks in advance generated a great deal of coverage in print and online media. Stories run by the New York Times, IDTechEX and other sources reported that the publisher made a six-figure investment in the development of a battery small enough to fit in the cover.