DIGITAL digest

Esquire magazine’s October issue, which has created a similar buzz by incorporating an electronic paper component, may go down in history as the first shot fired in a revolution—or merely end up being the digital equivalent of the hologram. To mark the title’s 75th anniversary, the publisher teamed up with the Ford Motor Co. and E Ink to incorporate a flexible electronic display panel into a spread advertisement for the new Ford Flex crossover vehicle. The inside cover ad was designed to utilize E Ink’s Vizplex technology to display words and images that scroll across a glued-on panel.