DIGITAL digest

Esquire’s plan was to distribute 100,000 issues with the special cover on newsstands, including those in Borders and Barnes & Noble bookstores. The title reportedly has a total monthly circulation of more than 700,000 copies.

According to David Granger, editor-in-chief of Esquire, the innovative ad was 16 months in the making, with the publisher having first contacted E Ink in summer 2007.