DIGITAL digest

ROCHESTER, NY—PODi, the Digital Printing Initiative, is employing interactive audience response (ARS) technology for the first time at this month’s PODi AppForum digital printing conference in Las Vegas. Attendees will be able to answer questions in real-time, with responses instantly tallied and displayed for all to see. The PODi AppForum runs from January 28-30 at the Rio Hotel & Casino. For more information, visit www.podiforum.org .