DIGITAL digest

Friday’s conference sessions focused on the HP Capture program, with five customers sharing how they’ve implemented certain elements. In his presentation, Larry Vaughn, president of Ideal Printers in Houston, suggested putting marketing messages on quotes, invoices and other client communications, including reorder information on the inside of shrink-wrapped packages. Vaughn said his company has found that customer “lunch and learn” sessions are valuable and has used personalized URLs in its own marketing program.