DIGITAL digest

HP Empowers With Print 2.0

NEW YORK—On the 52nd floor of 7 World Trade Center, more than 700 guests and 100 Hewlett-Packard employees spent two days enjoying a room with a (magnificent!) view. The event was part of HP’s rollout of the “Print 2.0: Extending the Power of Print” strategy and provided a launching pad for a new $300 million, worldwide marketing campaign—“What do you have to say?”