DIGITAL digest

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ROCHESTER, NY—Caslon, a PODi affiliate, has added a new afternoon session to its digital printing seminar series. “Developing Successful Lead Generation Campaigns with Personalized URLs” is geared to owners, top executives, sales managers, sales reps, product managers, customer service personnel and data specialists. The original morning session—“Selling Digital Printing: Transitioning from an Order Taker to a Solution Provider”—is targeted to salespeople. Seminars are scheduled to be held November 7 in New York City and November 9 in San Francisco. The seminar series is being sponsored by HP, Adobe, Ikon, Ricoh, Mohawk Fine Paper and Pageflex, along with PRINTING IMPRESSIONS as the media sponsor. Additional information is available at www.podi.org.