DIGITAL digest

SEWICKLEY, PA—PIA/GATF has published the “Web-to-Print Primer” for printers, print buyers and marketing professionals. Topics addressed include the pros and cons of building a custom solution versus licensing one from a vendor, and a comparison of the many Web solutions currently available. The primer also contains case study profiles of printers that have built successful Web-to-print solutions. One of the highlights of the book is its buyer’s guide section, covering more than 50 products in the Web-to-print marketplace. The primer, which costs $20 for PIA/GATF members ($30 for non-members), is available at www.gain.net.