DIGITAL digest

The full HP Indigo press family took center stage, with demonstrations of emerging and fast-growth applications such as on-demand books, photo books and transpromotional material.

Transpromo printing adds data-driven, personalized marketing and promotional offers to must-read statement and billing documents. In conjunction with the New York event, HP announced its first major customer application in this market—the installation of six HP Indigo press w3250s by direct mail firm Oniya Shapira, in Asseret, Israel, for the production of 8 million monthly credit card customer statements/mailings.