DIGITAL digest

Web-to-print and variable data are distinct capabilities, but they are becoming increasingly more integrated at the product level. One of the trends at On Demand was solutions designed for small- to mid-size operations, including ASP offerings from NowDocs (NowPrint ASAP with free 30-day trial) and Press-Sense (which formed a partnership with distributor Bay Digital, called OrderSense LLC, to incorporate the capabilities of iWay software into an Internet-based, automated workflow).