DIGITAL digest

It’s also a good time to tap the pool of college students seeking internships for an affordable way to dedicate a person to manage a marketing program, she said.

Barb Pellow, of the InfoTrends research firm, addressed the conference’s theme directly in a session titled “Thrive in a Difficult Economy.” Consider targeting small- and medium-sized businesses because they need an expert partner to help them market their companies cost-effectively, she said. “Investing in marketing is never more important than it is today.”