DIGITAL digest

Along with the new manufacturing facility, Kodak is creating a dedicated China Technical Applications Group (TAG) to provide technical support to customers in the Asia Pacific region.

Branding Rises at VDP Conference

PHOENIX—“Everyone is still learning,” is how one panelist summarized the state of the market at the recent PIA/GATF Variable Data and Personalization Conference. The event’s theme was “Leveraging Variable Data for Success,” but a number of the sessions focused on the bigger picture of how providers should brand and market their businesses rather than the technology.