DIGITAL digest

The marketer also pointed out that the number one reason to advertise is to get employees excited and make them feel good about the company.

In the branding session that kicked off day two, Micha Riss, creative director of the Flying Machine advertising agency in New York, asserted that every touch point with a customer is part of a company’s brand, and they all should be interlaced. Speaking for himself, Riss noted he is bothered by having beautiful printed pieces delivered in ugly shipping boxes from printers. “We want to get our pieces out (of the boxes) as quickly as possible and hide the boxes.”