DIGITAL digest

Onset is a play on words with the term offset, said Terry Mitchell, director of marketing for Fujifilm Sericol USA. Designed for point-of-sale and other display work, the printer is being positioned to fill the production gap below the competitive range of large-format offset presses, Mitchell explained. It primarily is a lower-cost alternative for most, but not all, screen printing and offers greater productivity than previous digital solutions, he added.