DIGITAL digest

During a special breakfast briefing, Clifford and other members discussed the board’s goal of increasing user participation in the association. In her column this month (page 72), Cary Sherburne highlights a marketing campaign GUA did this year to that end.

While the conference can stand on the merits of its content, several board members pointed out that the incentive offered by Kodak ensures a return on attending the conference. In 2008, North American attendees received a $3,000 credit toward the purchase of select software solutions within six months. Users from the same company site or sister sites may combine up to three credit offers for a total value of $9,000.