DIGITAL digest

Several U.S. service providers did receive honorable mentions, however, including Metzgers Printing + Mailing, MSP Digital Direct, Action Mailing and DMM.

The event led off with a keynote address (delayed in order to let attendees watch the presidential inauguration) by Rab Govil, president of PODi and founder of Caslon & Co., which produces the annual AppForum conference and vendor fair. Govil outlined “best practices” that digital printing operations can adopt in a faltering economy. These include aligning one’s business to the new economic realities; investing in a core business driver, such as product innovation, customer service or manufacturing efficiency; delivering solutions that provide measurable ROI; avoiding the price cutting trap; and using capital more effectively and efficiently (build a variable, not a fixed cost, model).