DIGITAL digest

Another engaging keynote was delivered by Liz Miller, vice president of the Chief Marketing Officer (CMO) Council, who reported that the average job tenure of a chief marketing officer is 26 months—and dropping. When communicating with CMOs, she advised digital print providers to be strategic thinkers, to know the customer’s customer and to be prepared to prove the ROI of their solutions. “And, be brief, be brilliant and be gone,” Miller quipped.