DIGITAL digest

“Perhaps the most significant indicator of the impact of the Inca Onset is that previously 25 percent of our work was digital. Now, it is already 70 percent,” he concluded.

Print Promo Driven by Cell Phone

BOLINGBROOK, IL—Goss International has been testing a new technology, called GossRSVP, that enables readers to interact with printed materials via a cell phone. In the pilot program, advertisers and publishers have been incorporating a small logo containing a two-dimensional barcode and alpha-numeric sequence into their printed materials. Depending on the type of cell phone, readers can scan the code or send a text message to receive a response, such as a coupon, on their cell phone.