DIGITAL digest

Communication expert and author Sue Hershkowitz-Coore will keynote the first day of the conference, offering practical advice on how to conduct a sales conversation regarding new marketing support ideas. Mark Stevens, CEO of management consulting and marketing firm MSCO, will be the other keynote speaker. He will share tactics on how to become marketing resources for clients. The Direct Marketing Association (DMA) will also be offering a one-day version of its Direct Marketing Institute.