DIGITAL digest

Dscoop is a user-driven community of HP Indigo press owners and operators. Vyomesh “VJ” Joshi, HP’s executive vice president, Imaging and Printing, will also be a featured speaker.

The overall focus of the conference will be to help attendees navigate in a time of economic uncertainty, declining marketing budgets and tougher competition. Topics of the in-depth educational sessions will include financial ROI, emerging technologies such as Website optimization and using Google Analytics, green initiatives and marketing strategy. There will also be technical and label/packaging tracks.