DIGITAL digest

• Mark Bardusch, sales and marketing manager at Ford Motor Co., and Jeff Sierra, vice president of marketing and product development at Budco, will present an inside look at how the companies have teamed up to maximize the return on Ford's personalized marketing efforts.

• Rab Govil, president of Caslon, a PODi affiliate, will explore the potential for digital printing in the healthcare segment, one of only two industries posting a gain in direct mail volume this past year.