DIGITAL digest

Sandy Alexander execs are excited about the printing capabilities of the 7000s, and their ability to churn out custom books for the communications and automotive verticals. The task for them is getting the word out about the capabilities.

"This is a very different sell from offset," Graff explained. "You're selling results, not a commodity. It's a consultative sell and a group sell. We go in (to visit clients) with a salesperson, a creative person and a list/data-type person."