DIGITAL digest

"This press and our HP Indigos represent a huge change in direction for us," noted James Lucanish, O'Neil Data president. "Our customers are better served with full-color content—personalized with the most relevant data—delivered as efficiently and as quickly as possible."

The printer, which currently has a roughly 290,000-square-foot facility, equipped with sheetfed and web offset presses in addition to color and monochrome digital machines, has been transforming itself into a digital operation. The shift has already had a dramatic impact on its inventory requirements, with warehouse space having been reduced from 40,000 square feet to the current 20,000, and projected to drop to 10,000 square feet in the next few years.