DIGITAL digest

—Mark Smith

digital bytes

ROCHESTER, NY—Presented in a new format that focuses on marketing innovation and strategy, the 38 new case studies added to the 2009 Digital Print Case Studies collection from PODi, the Digital Printing Initiative, brings the total to more than 350. The collection covers 10 vertical markets and dozens of different business applications, with each writeup highlighting the marketing ideas, objectives, planning and production that went into creating the digitally printed pieces. Non-members can purchase individual case studies for $25 each.