DIGITAL digest

Converge Conference Seeks Greater Relevance

PHOENIX—Dealing with change is often a subject addressed in sessions at industry conferences. It was the event itself that changed, though, in the case of PIA/GATF’s recent “Converge Conference: Variable Data, Web Services and Cross-Media.”

The association previously held two separate yearly meetings—one focusing on workflow and the other on variable data/personalization. In this case, one plus one didn’t even add up to two, as the total attendance was less than at one of the solo 2007 conferences. Economic conditions, confusion created by the new name and the change in scheduling were suggested as possible factors.