DIGITAL digest

Attendees were also briefed on the findings of an update to a PIA/GATF Digital Printing Council research study, titled “Digital Printing and Survivability in the U.S. Postal System.” Two of the more striking findings were that the postal location where a mailing was processed turned out to be a bigger variable in the amount of damage done to postcards than the printing press used, and that offset printing didn’t fair significantly better in surviving the mail stream.